WELCOME TO THE PROGRAMMATIC IMPACT AWARDS!

The Programmatic Impact Awards, created by the AdExchanger editorial team, spotlight the boldest, most boundary-pushing campaigns in programmatic advertising. This prestigious program celebrates visionary strategies, groundbreaking technologies, and game-changing innovations that are reshaping the digital advertising landscape. Winners aren’t just keeping up, they’re redefining what’s possible, setting new industry benchmarks, and delivering measurable impact in a rapidly-evolving ecosystem.

CALL FOR ENTRIES IS NOW CLOSED.

Winners will be announced during Programmatic I/O Las Vegas, taking place May 19-21 at the Park MGM.

CATEGORIES

• Best Use of AI in a Campaign: Awarded to the most creative and effective application of artificial intelligence in a programmatic advertising campaign. From audience targeting to dynamic creative optimization, this category celebrates campaigns that demonstrate how AI can elevate advertising outcomes.
   
• Creative Use of Emerging Technology in a Campaign: Celebrating campaigns that embraced cutting-edge technology to deliver exceptional programmatic results. From AI-driven innovations and custom algorithms to novel data sources and groundbreaking integrations, this award rewards creativity in harnessing emerging tech to captivate audiences and achieve measurable success.
   
• Programmatic Rising Star: Spotlighting an individual or emerging team that has made extraordinary contributions to programmatic advertising over the past year. This award recognizes up-and-coming leaders who are shaping the future of the industry through their creativity, innovation and impact.
   
• Sustainable Programmatic Campaign: This category honors campaigns that integrated sustainability into their programmatic strategies, reducing carbon footprints, optimizing energy consumption or promoting eco-friendly practices while achieving outstanding results.
   
• The Supply Path Optimization (SPO) Award: Recognizing excellence in the use of supply path optimization strategies to drive efficiency, transparency, media quality and effectiveness in programmatic campaigns. This award highlights campaigns that successfully streamlined the ad supply chain while maximizing performance and minimizing waste.
   
• Trailblazing TV Campaign Award: Honoring a programmatic TV campaign that pushed the boundaries of innovation by using advanced targeting, precise measurement, and efficient execution. This category celebrates campaigns that exemplify the transformative potential of programmatic technology in television advertising.

If you have questions related to the application, contact Emily Rocca at erocca@accessintel.com.